PFSweb Partners with Canada Goose to
Provide a Comprehensive eCommerce Solution
Summary
One of Canada’s most famous manufacturer known for
luxury outdoor jacket (completely Made-in-Canada) has partnered with another
global player. Their specialty is to provide an end-to-end eCommerce
solution. Canada Goose has chosen PFSweb to provide the expertise to
expand and enhance their entire on-line operations. The person to do it
is Mike Willoughby, CEO of PFSweb, headquartered in Allen, Texas. Mr.
Willoughby believes his company has the right people to introduce a seamless
on-line shopping experience for Canada Goose. They will provide
technology services, development and operational support. PFSweb is as
famous in the industry as the clients they serve, the list includes Procter
& Gamble, L'Oreal, LEGO, Columbia Sportswear, Ricoh, Roots Canada Ltd.,
Diageo, T.J. Maxx, and the United States Mint. Jacob Pat, Vice President
of IT, Canada Goose said what impresses him the most about PFSweb was their
track record and their ability to customized solution to Canada Goose.
Opinion
Canada Goose is getting ready to take the leap into
the most competitive market in Asia. Armed with Bain Capital on one arm
and PFSweb on the other. They are prepared to enter the biggest market on
the planet, China. There is a lot at stake for all parties
involved. First, Bain Capital former co-founder, Mitt Romney is rumoured
to be running for 2016 Presidential Election. Second, Canada is also up
for an election next year. Canada Goose is Canada’s pride and joy, can’t
afford to have a bad launch in Asia, can we? This maybe the litmus test
for the newly inked US-China Bilateral Investment Treaty (BIT) which takes
effect October 1, 2014.
Questions and Feedback
Do you believe Canada Goose and Bain Capital are the
right fit? Do you think BIT will make a difference on the success of
Canada Goose in Asia? If so, how?
References
MarketWired. (2014, September 17). PFSweb Partners
with Canada Goose to Provide a Comprehensive eCommerce Solution.
Retrieved from URL: http://www.marketwired.com/press-release/pfsweb-partners-with-canada-goose-to-provide-a-comprehensive-ecommerce-solution-nasdaq-pfsw-1948106.htm
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